Down to Earth Kent are one of the country's leading specialists in the hydroponic and plant nutrition/growth industry. We have been working with them on packaging, literature and adverts for the past few years when they asked us to work with them on their product catalogue.
Working to a very tight schedule (with a trade show looming!) we worked with the client to agree content, order and layout. A 36 pages, A5 landscape format was decided upon which suited the array of items well although space was at a premium. Full page 'ads' were also included to break up the layout throughout and to emphasis on particular products and keeping the catalogue lively and interesting.