Leading solicitors Furley Page advertise regularly throughout Kent's business press and also within leading lifestyle magazine Kent Life where they focus on legal services for individuals and their families. A need was identified to refresh their advertising with a strong, cohesive campaign that could be rolled out across both sectors: business and individuals.
The ads needed to be simple, punchy and clever and of course reflect the strong brand presence that Furley Page enjoy in the South East.
After presenting several possible directions the 'We make the complex simple' campaign was selected as it was felt this most strongly communicated the essence of Furley Page's approach of clarity amidst the complicated legal scenarios that one may face. A series of 6 ads were designed, body copy (written by our resident copywriter) was crisp and sharp and each ad featured its own tangled, confusing or bewildering image with a strong blue presence in each image hinting at Furley Page's clear and straightforward approach.
The ads work in both a column approach (in Kent Life, where a list of services for individuals is included) and two sizes of banner ads that are used through Kent's business magazines/papers.